About Us

The Comfort Theory is a well-fitted and perfectly designed bra to enhance your posture, and body language and boosts your confidence. Our motto is to provide you style+comfort. Perfect fitting, ultra comfort, and exclusive styles are just a few of the reasons why we are the “Talk of the town”.

 

 

Our Story:

 

Since We are in the era' of the '20s, where everyone is moving towards body positivity, loving themselves more than ever, We also belong to the same traffic.

 

The motive behind the brand is to create comfort and affordable loungewear that a common woman can afford.

 

Here we came up with “The Comfort theory” which will make you feel comfortable yet sassy.

 

We have been in contact with 300+ Indian women, we went through fitting sessions and brought comfort to your body.

 

No matter what shape & size you are in, No matter how much you love your body, “The comfort theory” is made for you.

The Comfort Theory is a well-fitted and perfectly designed bra to enhance your posture, and body language and boosts your confidence. Our motto is to provide you with style and comfort. Perfect fitting, ultra comfort, and exclusive styles are just a few of the reasons why we are the “Talk of the town”.

Our Founders

Seerat Co-Founder The Believer | intrigued by people gym and coffee,| Bit of nert not so creative but manages to survive | A Wife, Globetrroter and Baker

Monica 

Co-founder the mother of the believer | intrigued by books and documentaries and biographies | a mother of three successfully raised | Ambitious curious sometimes called know it

 

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